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I recently came across this nifty tool: Emotional Marketing Value Headline Analyzer
http://www.aminstitute.com/headline/index.htm
I'm not certain how validated the tool is; nonetheless I found it very useful for tweaking headlines.
Let me know if you use it and like it, eh?
This is something I've been trying to work on as well. One thing that I think can help you is to just browse various news sites and look at news titles. See what draws you in to read that particular article and then try to use what you've learned on your own titles.
@Mari - Thank you for dropping that link. That is a cool tool for evaluating the proposed effectiveness of a headline.
@Chris - Always good advice... Thank you.
That's absolutely correct... You should spend considerable time on your headline to draw the clicks or you shouldn't even bother writing the article ... waste of time without a good headline.