Online Social Media Frontier - Latest Comments in Headline Failure and Some Skull Juice

Re: Headline Failure and Some Skull Juice

Charles — Fri, 29 Feb 2008 07:56:54 -0000

Hi Susan,

That's absolutely correct... You should spend considerable time on your headline to draw the clicks or you shouldn't even bother writing the article ... waste of time without a good headline.

Re: Headline Failure and Some Skull Juice

sanssecret — Thu, 28 Feb 2008 19:05:04 -0000

I find I spend more time thinking about my headlines than I do the article. You're right. If you don't get someone to actually click the headline, the rest of your article is wasted. And thanks for the links.

Re: Headline Failure and Some Skull Juice

Charles — Wed, 16 Jan 2008 22:53:33 -0000

@Jansie - Thank you for stopping by. I agree it isn't the greatest but it could spawn an idea.

@Mari - Thank you for dropping that link. That is a cool tool for evaluating the proposed effectiveness of a headline.

@Chris - Always good advice... Thank you.

Re: Headline Failure and Some Skull Juice

Chris Guthrie — Wed, 16 Jan 2008 21:19:22 -0000

Good points Charles,

This is something I've been trying to work on as well. One thing that I think can help you is to just browse various news sites and look at news titles. See what draws you in to read that particular article and then try to use what you've learned on your own titles.

Re: Headline Failure and Some Skull Juice

Mari Smith — Tue, 15 Jan 2008 22:57:13 -0000

Hey Charles,

I recently came across this nifty tool: Emotional Marketing Value Headline Analyzer
http://www.aminstitute.com/...

I'm not certain how validated the tool is; nonetheless I found it very useful for tweaking headlines.

Let me know if you use it and like it, eh?

Re: Headline Failure and Some Skull Juice

Jansie Blom — Tue, 15 Jan 2008 15:51:16 -0000

not too keen on the headline generator thingy, but i suppose if you're stuck, that's the way to go!