I am starting to see more and more of these sites that have inacted the "nofollow" tag to posts.Gather, propeller,stumble,ect all now have npofollow tags,why would I want to waste my time in posting to these sites seeing how there is NO link value ... ?
Dexter Babcock
· 1 year ago
Charles:
This is a very valuable article! I appreciate your reference to: "The law of reciprocity is the basis of all friendships and trust. It is how you network like Paul Revere and Quincy Jones. "
That reference and the link to the related articles are highly insightful. All these thoughts related to social networking apply as well to all types of communication networking for business and personal purposes.
I know that I have a bit of William Dawes in me. ( You will have to follow the links and read the references to understand)
Thank you bringing these points up for reflection, planning and change of action.
Regards, Dexter Babcock
Charles
· 1 year ago
@Real unlocked phones - Using social media for the purpose of building links to your website is the wrong outlook and is dying a slow and miserable death. Success in social media is derived from community building and empowering your communities to crowdsource your content through the law of reciprocity.
The SEO value of gaining inbound links from the "mention of others" on social platforms with "no follow" is of little to no consequence. I have evidence that the crowdsourcing effect has almost immediate influence on search engine rankings. Does this do away with the "nofollow" theory? (it is a theory) ... I am not sure. All I know is that quality social media interaction does increase search engine visibility... bottom line.
Charles
· 1 year ago
@Dexter Babcock - thank you for the comment and the phone call. Sorry about the terrible cell phone reception I had :-) ... too many "can you hear me nows" but a good conversation in any case.
Thanks,
Charles
CrustyAdmin
· 1 year ago
So fake being a buddy for more sales. SoMedia does suck because it's all iditots with sub second attention spans running around trying to out wank each other.
Hiram
· 1 year ago
I read a pretty good book years ago called "The Law of Reciprocity" (or something similar). It was in a business class and we were discussing the fact that most businesses (this was back in the 80's) were going to, or had already gone, to a "flat" or a "matrix" type of organization. The bottom line is that the old hierarchy structure of "one person, one boss" was gone and that you could no longer get people to do what you wanted/needed them to do just because of your "position." You had to find other ways - like finding out what they needed or wanted done and helping them to do it. To repay the favor, they in turn would help you get what you needed done. Reciprocity in a nutshell.
I'm not sure how this applies to websites but the theory is sound.
Hiram
Charles
· 1 year ago
@Hiram - this does not apply directly to websites but can lead to the overall success of your website by building communities of trusting friends and followers who will contribute to or buy from your website.
Charles
· 1 year ago
@CrustyAdmin - If your take on this is to be "fake" then you have missed the entire point.
Bill Whetstone
· 1 year ago
We are all weary of the glut of sales pitches and the Fear of Financial embarrassment or jealousy of the success of others can create some extreme acts of impatience and cynicism. Real friends suffer some hardships together as well as celebrating the good times. These are the best and the worst of times for the mass to participate in monetizing the New Media. We all have to help educate each other or die in solo bitterness.
Omar
· 1 year ago
I think that social media is a genuine arena for developing lasting relationships and establishing yourself as someone people can count on, can trust, and who know their stuff. I think the days of traditional marketing (in your face sales page etc.) are slowly dying and we are rapidly moving into a new era where the winners will be those who can provide the most value. If you take a look at a lot of key players in internet marketing, even Charles with the Social Marketing Blueprint, are giving away a lot of valuable info to gain your trust... and ultimately sales. It's no longer about selfishness, but about selflessness.
Hiram
· 1 year ago
@Charles - I saw an interesting video with Gary Vaynerchuk, the "wine guy" (Google him, he's pretty well known). One of the ways he uses social media is to build a brand, just like Coke or Pepsi has done, only in this particular case, the brand is him. He's become known as the "wine guy" through his series of videos, blogs, and so on.
In his case (and it probably applies to most of us), his website is NOT the main thing he's trying to promote. His website is simply another media channel through which he promotes his brand, which again, is him - his expertise, his viewpoint, his knowledge.
I think most of us that are trying to make an income through the Internet sometimes forget this. What people want is more of US - our opinions, our thoughts, our programs, etc - not some slick website with a high PR. Social media helps us to get that exposure and through that exposure, you build creditability and trust -- not in your website, but in you. Once you've got that, you can sell, recommend, or market pretty much anything through any channel (web, print, direct mail, etc) and people are going to pay attention.
Have I got the right idea?
Hiram
Christy
· 1 year ago
Great article. My dad, a long-time salesman with 30+ years in his field, insists that you need to call your contacts at least on a weekly basis and go see them regularly. And as much as I think of him as an old-fashioned sales guy, business really is about building relationships and trust. The only way you can do that in social networking is to provide something of value first before you receive. When you provide a service, rather than a product, it's even more important for people to get to know and trust you.
Cool Olympic Pictures
· 1 year ago
Hi Charles,
Pretty good article on social media. Ya agree they way how you see it regarding social media marketing. I guess maybe most of us forgot to analyze on our marketing strategies that we overlook things such as ROI.
Sometime we concern too much about the nofollow tag or other matters related to social media that we don't put more effort on evaluate our ROI. But maybe too much distraction make us lose focus on things.
Robert C - The Wholesale Produ
· 1 year ago
"The level of success in social media (as determined by ROI) is directly proportional to the speed at which you gain trust among your audience."
This might have already been made evident in this post, but I never use Social Media to specifically garner subscribers, or buyers of any product I am selling. ROI is not a consideration for me. I realize that most of the traffic to be gained from SM will be just "tire kickers".
My goal is to use SM as a way to increase back links to my site, or to target specific keywords. Great article, and the results of your efforts concerning SM, are much appreciated..
Robert C. - The Wholesale Guy
Mark M. Bravura
· 1 year ago
Hi Charles,
Spot on; can't wait for the next segment - highest Kudos!
Best regards,
Mark
Peter Matriciano
· 1 year ago
Awesome work Charles!
I've just subscribed to the feed - hopefully I can learn more about marketing in the social media.
Are you going to make this into an awesome product like the Master Plan?
Cheers, Peter
Ilias Glenis
· 1 year ago
Hi Charles, good solid info. here. Thanks. Perhaps you could touch upon this little discussed fact in one of your next posts...
How the hell do some of these sites even function?
Can anyone else relate?
I get so excited about learning social marketing from Charles and others, but when I go to use the sites I can't figure out how to use the power linking aspects, so I soon move on to something else, or what some of these sites are even about, and what they can actually do.
Take for example Twitter...
I just heard about Twitter so I've started using it more. But I have yet to really grasp what the hell it is and how to use it to "it's" fullest capacity!
Forget about what I think I know. i can't even figure out what I can do with it.
BTW: If you're interested visit me on Twitter here...
You can witness first hand how I'm stumbling all over myself.
So yes Charles, could you please include some basic info. or an FAQ of sorts for what some of these social sites can actually do, and brief tutorials on how to get the most out of them, and how to use them?
I never thought of how the Law of Reciprocity plays a part in social media marketing. I just never even considered that angle of it.
I knew the goal of SM is to build an audience but the reciprocity twist makes total sense.
I like the way you figured the ROI...in fact a lot of people don't think about whether or not they're getting results with all the effort they're putting into their social media campaigns.
A lot of people think it's a waste of time. I would have to agree, UNLESS you know what you're doing.
And measuring your effectiveness by how many subcribers/contacts your making lets you know immediately where you need to tweak your efforts.
A good book that talks about "reciprocity" is Robert Cialdini's The Psychology of Persuasion.
Keep your articles coming Charles. This one definitely gave me a new paradigm for social marketing.
Thanks!
Corrisa
DIANA
· 1 year ago
Hi dear friend charles, This is not a easy task to elaborate in simple way and a hard topic to crack . YOU may not or never satisfied with your ROI. I think social media depends on quality/standard and your ability to compete alongwith your technology whatever you have latest/existing. Depends on your strong network capacity also in todays context
All Comments
I am starting to see more and more of these sites that have inacted the "nofollow" tag to posts.Gather, propeller,stumble,ect all now have npofollow tags,why would I want to waste my time in posting to these sites seeing how there is NO link value ...
?
This is a very valuable article! I appreciate your reference to: "The law of reciprocity is the basis of all friendships and trust. It is how you network like Paul Revere and Quincy Jones. "
That reference and the link to the related articles are highly insightful. All these thoughts related to social networking apply as well to all types of communication networking for business and personal purposes.
I know that I have a bit of William Dawes in me. ( You will have to follow the links and read the references to understand)
Thank you bringing these points up for reflection, planning and change of action.
Regards,
Dexter Babcock
The SEO value of gaining inbound links from the "mention of others" on social platforms with "no follow" is of little to no consequence. I have evidence that the crowdsourcing effect has almost immediate influence on search engine rankings. Does this do away with the "nofollow" theory? (it is a theory) ... I am not sure. All I know is that quality social media interaction does increase search engine visibility... bottom line.
Thanks,
Charles
I'm not sure how this applies to websites but the theory is sound.
Hiram
In his case (and it probably applies to most of us), his website is NOT the main thing he's trying to promote. His website is simply another media channel through which he promotes his brand, which again, is him - his expertise, his viewpoint, his knowledge.
I think most of us that are trying to make an income through the Internet sometimes forget this. What people want is more of US - our opinions, our thoughts, our programs, etc - not some slick website with a high PR. Social media helps us to get that exposure and through that exposure, you build creditability and trust -- not in your website, but in you. Once you've got that, you can sell, recommend, or market pretty much anything through any channel (web, print, direct mail, etc) and people are going to pay attention.
Have I got the right idea?
Hiram
Pretty good article on social media. Ya agree they way how you see it regarding social media marketing. I guess maybe most of us forgot to analyze on our marketing strategies that we overlook things such as ROI.
Sometime we concern too much about the nofollow tag or other matters related to social media that we don't put more effort on evaluate our ROI. But maybe too much distraction make us lose focus on things.
This might have already been made evident in this post, but I never use Social Media to specifically garner subscribers, or buyers of any product I am selling. ROI is not a consideration for me. I realize that most of the traffic to be gained from SM will be just "tire kickers".
My goal is to use SM as a way to increase back links to my site, or to target specific keywords. Great article, and the results of your efforts concerning SM, are much appreciated..
Robert C. - The Wholesale Guy
Spot on; can't wait for the next segment - highest Kudos!
Best regards,
Mark
I've just subscribed to the feed - hopefully I can learn more about marketing in the social media.
Are you going to make this into an awesome product like the Master Plan?
Cheers,
Peter
How the hell do some of these sites even function?
Can anyone else relate?
I get so excited about learning social marketing from Charles and others, but when I go to use the sites I can't figure out how to use the power linking aspects, so I soon move on to something else, or what some of these sites are even about, and what they can actually do.
Take for example Twitter...
I just heard about Twitter so I've started using it more. But I have yet to really grasp what the hell it is and how to use it to "it's" fullest capacity!
Forget about what I think I know. i can't even figure out what I can do with it.
BTW: If you're interested visit me on Twitter here...
http://twitter.com/meditation_guru
You can witness first hand how I'm stumbling all over myself.
So yes Charles, could you please include some basic info. or an FAQ of sorts for what some of these social sites can actually do, and brief tutorials on how to get the most out of them, and how to use them?
Live well,
Ilias Glenis
http://www.MyMonkBuddy.com
I never thought of how the Law of Reciprocity plays a part in social media marketing. I just never even considered that angle of it.
I knew the goal of SM is to build an audience but the reciprocity twist makes total sense.
I like the way you figured the ROI...in fact a lot of people don't think about whether or not they're getting results with all the effort they're putting into their social media campaigns.
A lot of people think it's a waste of time. I would have to agree, UNLESS you know what you're doing.
And measuring your effectiveness by how many subcribers/contacts your making lets you know immediately where you need to tweak your efforts.
A good book that talks about "reciprocity" is Robert Cialdini's The Psychology of Persuasion.
Keep your articles coming Charles. This one definitely gave me a new paradigm for social marketing.
Thanks!
Corrisa
This is not a easy task to elaborate in simple way and a hard topic to crack .
YOU may not or never satisfied with your ROI.
I think social media depends on quality/standard and your ability to compete alongwith your technology whatever you have latest/existing.
Depends on your strong network capacity also in todays context